柳叶刀
当战马“火”撞上锦里红,成都人的能量DNA动了_我的网站

一 |
热辣的成都,锦里古街人头攒动。 IWAKI, Japan -- A member of the International Atomic Energy Agency team visiting Fukushima for its first marine sampling since the Fukushima Daiichi nuclear power plant started releasing treated radioactive wastewater into the sea said Thursday he does not expect any rise in radiation levels in the fish caught in the regional seas.The IAEA team watched flounder and other popular kinds of fish being caught off the coast earlier Thursday and brought on boats to the Hisanohama port in southern Fukushima for an auction.“I can say that we don’t expect to see any change starting in the fish," said Paul McGinnity, an IAEA marine radiology scientist.A small rise in the levels of tritium, which cannot be removed from the Fukushima Daiichi wastewater by the plant's treatment system called ALPS, is possible in locations close to the discharge points, but the levels of radioactivity are expected to be similar to those measured before the discharge last year, he said. Fukushima Daiichi started releasing wastewater into the sea on Aug. 24. The release, which is expected to continue for decades, has been strongly opposed by fishing groups and neighboring countries including South Korea, where hundreds of people have protested.China immediately banned all imports of Japanese seafood the day the release began, badly hurting Japanese seafood producers, processors and exporters, and Russia recently joined China in the trade restrictions.The IAEA has reviewed the safety of the wastewater release and concluded in July that if carried out as planned, it would have a negligible impact on the environment, marine life and human health.During the Oct. 16-23 visit, the IAEA team also inspected the collection and processing of seawater and marine sediment near the plant, which suffered triple meltdowns following the March 2011 earthquake and tsunami.The IAEA's visit is significant not only because it is the first since the discharge began but also since the IAEA will be able to see firsthand how the fish is sampled and packed, McGinnity said. This will help them better evaluate the results, not just from laboratory testing and data analysis, he said.IAEA selected six species of fish — olive flounder, crimson sea bream, redwing searobin, Japanese jack mackerel, silver croaker and vermiculated puffer fish — because they are known to have higher levels of radioactivity than other species due to the areas they tend to move around in, McGinnity said. The Japanese government asked the IAEA to conduct the environmental and fish sampling to build confidence about the data that Japan provides amid skepticism in some IAEA member states, McGinnity said without identifying which countries.The sample collection team includes two staff from the IAEA Marine Environment Laboratories in Monaco, as well as experts from laboratories in China, South Korea and Canada.The fish collected Thursday were to be shipped to a Fisheries Agency laboratory in Chiba, near Tokyo, where the IAEA team will inspect them on Friday.They will send identical samples to about a dozen participating laboratories, including in Japan, China, South Korea and Canada, for comparison and analysis of radioactivity and evaluation, the IAEA said. The sampling work will be followed by a separate IAEA task force that will review the safety of the treated radioactive water.Japan’s government has set up a relief fund to help find new markets and reduce the impact of China’s seafood ban. Measures include the temporary purchase, freezing and storage of seafood and promotion of seafood sales at home.TEPCO and the government say discharging the water into the sea is unavoidable because the tanks will reach their 1.37 million-ton capacity next year and space at the plant will be needed for its decommissioning, which is expected to take decades, if it is achievable at all.They say the water is treated to reduce radioactive materials to safe levels, and then is diluted with seawater by hundreds of times to make it much safer than international standards. Some experts say such long-term release of low-dose radioactivity is unprecedented and requires close monitoring.。走进这条向来以红灯笼、青瓦飞檐闻名的千年古街,一抹战马红格外醒目,吸引着来往游客频频驻足。
8月,2026战马万里行全国巡礼正式启幕,首站就落在了成都锦里古街。作为战马品牌创立十周年倾力打造的年度大事件,这次活动依托今年“火马年”和品牌十周年两大契机,直接把潮流活力搬进了蓉城烟火气里。

二 | 不少成都人逛着逛着就“走不动道”了——毕竟,谁能拒绝一个又能玩、又能喝、还能出片的地方?
战马“火”撞上锦里红
走进锦里,远远就能看到战马火红色主题展区,青瓦飞檐下、红灯笼巷景旁,这一抹亮眼的战马红意外地和谐,古今碰撞的视觉美感吸引无数市民、游客驻足打卡。
活动现场氛围热烈,人流络绎不绝,完整解锁专属沉浸式体验体系。

三 | 能量互动墙、火辣试炼挑战、眼疾手快趣味闯关、专属特调体验、十周年主题打卡等多元趣味板块兼顾趣味性、参与感与氛围感,全年龄段游客纷纷沉浸式参与,解锁专属热血能量时刻。
现场参与者纷纷表示:“红罐子配红灯笼,太出片了,朋友圈九宫格已经安排好了。

四 | ”
专属“火辣试炼”,辣哭也要排队
无辣不欢的成都市民和游客络绎不绝,主办方索性在这里举办了一场“火辣试炼”硬核挑战。
火锅盲盒吸引了不少年轻人前来参与,挑战者可以“开”出微辣至魔鬼辣几个等级并完成试吃。该专区成为全场人气焦点,适配成都人无辣不欢的生活习惯,让游客在趣味挑战中感受酣畅淋漓的城市烟火气。

五 | 一位挑战者表示:“辣哭了也要来排队。”
挑战过后,多款全新果味战马饮品成为全场刚需补给,清爽解辣、解腻消暑的口感,适配夏日逛街、游玩、休闲的全场景需求,自然融入大众日常。现场专属战马特调饮品更以战马饮品为基底调制成都限定风味,解锁新潮饮用方式,收获大量年轻消费者的认可与喜爱。
现场偶遇“恩惜爸爸”,他写下这几个字
活动现场还迎来了一位特别的嘉宾——视频博主“恩惜爸爸”素林。失去双臂的他靠着一个炒粉摊走红网络,在短视频平台上,他熟练地炒粉,女儿恩惜在身旁协助。
而这次,他来到了战马万里行成都站的现场,用嘴提笔,写下了“心中有马,人生路远”。素林在现场说:“其实每个人心中都有一匹马,这匹马就是你相信的东西,也是你往前走的原因。不管发生什么,人都不能没有路,也不能失去重新出发的勇气。”
从摆地摊到炒菜写字,再到如今拥有了自己的实体店,这一路走来,支撑他的是什么?素林的回答很朴实:“是亲情。我很累的时候,就想一下我的女儿,就能撑下去。我给她起名叫恩惜,希望她懂得感恩每一个帮助过我们的人,懂得珍惜这来之不易的一切。

六 | ”
当被问到为什么能一直撑下去,他说:“我就想给女儿做一个好的榜样,让她知道,遇到困难的时候不要害怕,我们努力一点、坚持一下就好了。”
现场不少人静静听完这段对话后,都被深深打动了。这一刻,战马展区不只是一个打卡点,更像一个能量场,一个用真实人生诠释“年轻奋斗、永不言弃”的地方。
线上线下联动,掀起全民打卡热潮
除了丰富的线下互动体验,本次成都首站同步联动线上H5万里行打卡体系,打通“线下沉浸式参与+线上全域传播”的全链路活动矩阵。

七 |
现场游客可扫码参与全国十六城线上闯关打卡,解锁多重惊喜福利,实现单场活动破圈传播。

八 | 众多本地达人、年轻博主自发到场探店打卡,实拍现场氛围感互动、新品口感体验、特色趣味玩法,让“战马万里行”话题持续刷屏本地社交平台。
活动现场氛围浓厚、人气爆满,全网话题持续发酵,实现了口碑、流量、氛围三重丰收。此次首站落地成都,标志着本年度战马万里行全国十六城联动计划正式启幕。

九 |
首站已燃,下一站更值得期待
战马能量型维生素饮料是华彬快消品集团专为年轻人打造的能量饮料品牌,致力于满足消费者在工作、学习、运动及娱乐等多场景下对“补充能量、激活状态”的需求。

十 | 自2016年底推出以来,战马始终致力于满足年轻群体多场景下的能量需求。此次“万里行”活动,则体现了战马从“功能饮料”向“奋斗精神符号”的深刻转变。十年来,战马始终扎根年轻圈层,陪伴每一位奋斗者奔赴热爱、勇敢前行。

十一 |
据战马官方透露,2026战马万里行全国巡礼接下来还将陆续登陆乌鲁木齐、长沙、广州、厦门、杭州等多座城市。从成都出发,战马将走进更多城市街头,用更丰富的玩法、更热血的态度,陪伴全国年轻人奔赴热爱。
心中有马,人生路远。十年深耕,战马始终与年轻人同行。

十二 | 这场跨越十周年、横贯十六城的万里之行,才刚刚开始。下一站,说不定就到你身边了,记得到现场去“补给”一下!(任禹西)。
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